FUSION HOTEL GROUP LAUNCHES NEW BUSINESS HOTEL BRAND First HIIVE hotel debuts in Vietnam

HO CHI MINH CITY – Fusion Hotel Group, Vietnam’s fully integrated hospitality and management company, announces the launch of HIIVE Hotels. Created for business travelers around industrial and logistic hubs, the August opening of HIIVE Binh Duong marks the brand’s Southeast Asia debut.

The 172-room hotel – HIIVE Binh Duong – is well located in the Vietnam Singapore Industrial Park 1 (VSIP 1) in Thuan An, Binh Duong. The hotel is near Aeon Mall, Song Be Golf Resort, and just an hour away from Ho Chi Minh City’s international airport.

With interiors and facilities to support both work and leisure travel, the HIIVE hotel features spacious rooms for longer stays, flexible meeting rooms, co-working spaces, an all-day dining restaurant, a sports bar, a golf simulator, a 24-hour fitness center, and guest laundry facilities on every floor.

“There has been a steady increase of foreign investment and business travel into Vietnam, with Binh Duong quickly emerging as a main manufacturing hub located just outside Ho Chi Minh City,” said Christopher Hur, President of Lodgis Hospitality Holdings Pte. Ltd.(“Lodgis”), the parent company of Fusion.

“The strong growth in business travel and demand for international standards of service and accommodation makes HIIVE an ideal offering. We look to establish HIIVE as the preferred hotel for today’s regional business traveler.”

This 11-floor property offers natural lighting and a design with contemporary colors. The hotel’s common areas are designed with a stylish industrial vibe, while rooms use softer and more neutral tones.

“In an era when the boundaries between work and play have become blurred, we wanted to create spaces that satisfy these two needs,” stated Peter Meyer, CEO of Lodgis and Fusion Hotel Group.

The hotel’s three meeting rooms feature whiteboard walls, flexible room layouts, and modern audio-visual technology. Meeting spaces vary in size with the ability to host small groups with up to 100 people in the largest room. Co-working spaces range from intimate areas for quiet focus to communal spaces that encourage guest mingling.

Guests can opt to explore regional Vietnamese dishes at Zest Restaurant or the Dzo Dzo Sports Bar featuring large flat-screen TVs, a billiards table, dart board, and a selection of craft beers, cocktails, and bar snacks.

The hotel also offers a state-of-the-art golf simulator with the option to play 72 acclaimed golf courses. Moreover, there is a modern 24-hour gym with cardio machines, weights, and yoga equipment.

Five room categories are on offer at the hotel. The entry category, Superior, is 26m² and features a plush king-size bed, an en-suite bathroom, and a dedicated working space. The Deluxe category at 38m², makes up the majority of the rooms available and includes a living area. The Premium Deluxe version features a bathtub and private balcony. The Suites are 50m², making it ideal for long-stay guests, featuring a fully equipped kitchenette and a living room space.

Rooms have energy management solutions that monitor, analyze, and automate the room environment, as well as reflective window coverings and heat-proofing to keep internal temperatures constant. Other standard HIIVE practices are LED lighting, water-efficient sanitary ware, and interior finishes of renewable materials.

“As Fusion continues to grow, sustainability remains paramount in all our new properties,” added Meyer. “Moreover, we’re standardizing practices at all HIIVE hotels to manage and limit our local and long-term impact on the communities in which we operate.

“The installation of a centralized water filtration system with refill stations helps to eliminate plastic bottle waste and reduce operational costs, as well as enhance employee and guest health.”

The second hotel, HIIVE Binh Duong New City (VSIP 2), is planned to open in Q1 2024.

Room rates start at US$85/night. For more information visit: www.binhduong.hiivehotels.com

Fusion Original Saigon Centre Main Entrance

Fusion Originals Makes Its Saigon Debut
Fusion’s inaugural property under its newest brand opens in July

Vietnam’s most recognized hotel group introduces its latest lodging experience.

The first Fusion Originals, Fusion Original Saigon Centre, will welcome guests from July 2022. Located in Saigon Centre, atop the Takashimaya Shopping Mall, these 99 bespoke accommodation units occupy 10 floors in one of the city’s largest and most fashionable mixed-use developments. With panoramic views over District 1, this property is in the center of Ho Chi Minh City’s vibrant commercial and tourist area.

Fusion Original Saigon Centre offers a playful, youthful vibe with bold aesthetics and whimsical art pieces. Colorful walls with floor-to-ceiling paintings of Vietnamese women in traditional ao dai feature prominently in public spaces.

The restaurant, Miss Thu, also conveys local culture with a ceiling design reminiscent of Vietnam’s iconic hats, and wall lighting that evokes traditional drums. With access to a full-length outdoor swimming pool on the sixth floor, guests can enjoy lounging in a garden area. For quiet time, The Nest guest lounge offers a secluded area to unwind and relax in plush private sofa chairs.

“Travelers these days want to connect with a story; they want to feel part of the distinct narrative of a place,” said Kevin Beauvais, CEO of Fusion Hotel Group. “Traditionally, guests found the experience outside of where they stay. With Fusion Originals, there’s an experience in their accommodation. Saigon has many local sights; Fusion Original is now one of them.”

Premium Deluxe

Fusion has big plans for Fusion Originals and is currently exploring multiple locations around the country. Like the Saigon Center inaugural property, these Fusion Originals will be designed to capture local fashion & culture, highlighting pioneers and trailblazers who have pushed boundaries in their respective fields.

“The opening of Fusion Original Saigon Centre is a great example of our company’s capabilities as a fully integrated platform. It showcases our in-house capabilities in brand creation, project development, hotel operations, and principal investing. We plan to aggressively grow the Fusion Originals brand, as well as other portfolio brands and investment initiatives as the travel market rebounds strongly in Vietnam and Southeast Asia,” shared Christopher Hur, President of Lodgis, the owning company.

A high standard of service remains at Fusion Originals, but the uniformity will stop there. The core pillar of the new brand is that no two properties will be alike. Each will have its own distinct personality and be one-of-a-kind. They will be Original.

Fusion Original is one of eight brands that now come under the Fusion umbrella. The fast-growing hotel group also recently added Thai-based GLOW Hotels & Resorts to its collection, as they expand regionally. With this new Saigon opening and the GLOW acquisition, Fusion has more than 4,000 rooms in Vietnam and Thailand.

“With our expanding brand portfolio, including a diverse range of properties in many of Vietnam and Thailand’s top tourist destinations, we believe we can cater to the growing needs and wants of a wider audience of travelers,” said Peter Meyer, CEO of Lodgis. “This is especially important as we rebound from the pandemic and as tourists look for more unique and inspiring travel experiences.”

Room rates at Fusion Original Saigon Centre start from USD160++.